Since 2011, we have been organizing an event entitled “College Awareness Campaign” (CAC). This program is generally focused to educate and aware the youths about the importance of blood donation. This campaign is primarily organized to include the students from +2 and bachelor level. It is mainly a two day event. On first day our volunteers aware the students regarding blood, blood donation and on the other, we organize blood donation camp in the particular college. It has been an effective way to lobby for the increment of blood donors and find new volunteers.